Guides
Audit
Everything here was worked out on a real site with real traffic, using the same free tools the software uses. No theory, no “it depends”.
All
Analytics 1
Audit 3
Content 2
Conversion 2
Ctr 1
Diagnosis 1
Free tools 5
Keywords 1
Links 2
Promotion 1
Rankings 4
Search console 4
Self-hosting 1
Serp 1
Technical 2
Tools 1
Wordpress 2
Deleting a page without throwing the traffic away
A deleted page that answers 404 quietly bins every link and every ranking that pointed at it. There are exactly three correct endings for a page you no longer want, and the wrong one costs you more than leaving it up.
A free SEO audit checklist you can run in one afternoon
Paid audits hand you 600 issues sorted by a severity score somebody else invented. This one has 24 checks, in the order that actually affects traffic, and every tool it uses is free.
Internal linking on a small site: the 2-hour version
Internal links are the one ranking factor you control completely — no outreach, no waiting, no budget. Most small sites get them badly wrong in the same four ways. Here is how to fix all four in an afternoon.