Guides
Audit
Everything here was worked out on a real site with real traffic, using the same free tools the software uses. No theory, no “it depends”.
All
Audit 2
Content 2
Diagnosis 1
Free tools 4
Keywords 1
Links 1
Rankings 4
Search console 4
Self-hosting 1
Wordpress 1
A free SEO audit checklist you can run in one afternoon
Paid audits hand you 600 issues sorted by a severity score somebody else invented. This one has 24 checks, in the order that actually affects traffic, and every tool it uses is free.
Internal linking on a small site: the 2-hour version
Internal links are the one ranking factor you control completely — no outreach, no waiting, no budget. Most small sites get them badly wrong in the same four ways. Here is how to fix all four in an afternoon.