Guides
Conversion
Everything here was worked out on a real site with real traffic, using the same free tools the software uses. No theory, no “it depends”.
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Analytics 1
Audit 3
Content 2
Conversion 2
Ctr 1
Diagnosis 1
Free tools 5
Keywords 1
Links 2
Promotion 1
Rankings 4
Search console 4
Self-hosting 1
Serp 1
Technical 2
Tools 1
Wordpress 2
A/B testing titles on a WordPress site without upsetting Google
Split-testing headlines is standard practice everywhere except SEO, where everyone is quietly afraid of cloaking. Here is what is actually risky, what is not, and how to run a test on a small site that gives you an answer rather than noise.
Rage clicks, dead clicks and quick-backs: reading Microsoft Clarity properly
Clarity is free, unlimited, and shows you the three things Analytics never will — where people get angry, where they click nothing, and where they give up and go back to Google. Here is what each signal actually means and what to change.