Guides
Technical
Everything here was worked out on a real site with real traffic, using the same free tools the software uses. No theory, no “it depends”.
All
Analytics 1
Audit 3
Content 2
Conversion 2
Ctr 1
Diagnosis 1
Free tools 5
Keywords 1
Links 2
Promotion 1
Rankings 4
Search console 4
Self-hosting 1
Serp 1
Technical 2
Tools 1
Wordpress 2
Why SEO tools show you a different Google than you see
Every rank tracker you have used is querying Google from a data centre with no history, no location and no account. That is not the search results page your readers get — and the gap explains a lot of confusing reports.
Deleting a page without throwing the traffic away
A deleted page that answers 404 quietly bins every link and every ranking that pointed at it. There are exactly three correct endings for a page you no longer want, and the wrong one costs you more than leaving it up.