Guides
Wordpress
Everything here was worked out on a real site with real traffic, using the same free tools the software uses. No theory, no “it depends”.
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Analytics 1
Audit 3
Content 2
Conversion 2
Ctr 1
Diagnosis 1
Free tools 5
Keywords 1
Links 2
Promotion 1
Rankings 4
Search console 4
Self-hosting 1
Serp 1
Technical 2
Tools 1
Wordpress 2
A/B testing titles on a WordPress site without upsetting Google
Split-testing headlines is standard practice everywhere except SEO, where everyone is quietly afraid of cloaking. Here is what is actually risky, what is not, and how to run a test on a small site that gives you an answer rather than noise.
Google Site Kit: what it is actually good for (and what it is not)
Site Kit connects Search Console, Analytics and AdSense to WordPress with one sign-in. That is genuinely useful. The dashboard it puts in your admin is mostly not. Here is how to set it up and what to ignore.