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Everything here was worked out on a real site with real traffic, using the same free tools the software uses. No theory, no “it depends”.
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Analytics 1
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Content 2
Conversion 2
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Free tools 5
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Rankings 4
Search console 4
Self-hosting 1
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Technical 2
Tools 1
Wordpress 2
How to update old blog posts (a refresh checklist that works)
Refreshing a post that already ranks beats writing a new one almost every time. The catch is that most "refreshes" are date changes with a paragraph bolted on. Here is how to pick the right posts and what to actually change.
Better titles: the traffic you can win without ranking higher
If a page ranks fifth and gets a 1% click-through rate, you do not have a ranking problem. You have a headline problem, and it is the cheapest fix in SEO. Here is how to find those pages and what to write instead.