Search console
Everything here was worked out on a real site with real traffic, using the same free tools the software uses. No theory, no “it depends”.
Striking distance keywords: the traffic you already own
Positions 4 to 20 are where most small sites are quietly sitting on their next 40% of traffic. Here is how to find those keywords in a free Search Console export, work out which ones are worth the afternoon, and move them.
Turn your Search Console export into an action plan
Everyone exports the CSV. Almost nobody does anything with it. Here are the six things to pull out of that file, in order, and what each one tells you to do this week.
Better titles: the traffic you can win without ranking higher
If a page ranks fifth and gets a 1% click-through rate, you do not have a ranking problem. You have a headline problem, and it is the cheapest fix in SEO. Here is how to find those pages and what to write instead.
Google Site Kit: what it is actually good for (and what it is not)
Site Kit connects Search Console, Analytics and AdSense to WordPress with one sign-in. That is genuinely useful. The dashboard it puts in your admin is mostly not. Here is how to set it up and what to ignore.